Making money on a podcast

Is your product relevant to the people who tune in to your show episode after episode, week after week? A lot of people are also now successfully using podcasting as an additional revenue stream for their businesses and for themselves as individuals. Advertisers and sponsors essentially demand two things: an attractive product and a large, dedicated audience. Speaking of niche markets, if you’re interested in making money online podcasting or otherwise you’ll want to see this list of the 10 best-selling niches to make money online. How to keep an audience engaged when podcasting solo Read. There are ways that some podcasters are making money outside of the traditional sponsorship avenue. Don’t have an account?

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Some people say that traditional podcasting i. At best, podcasting a good way to express your passion about a hobby and share some information with friends, right? But the reality is that the demand for audio-only content is increasing and the most popular way to consume this type of content is via a podcast. Though podcasting has been around for quite a long time now it just seems to be hitting the mainstream which means now more than ever is a great opportunity to start your own podcast, build an audience, and make money doing it. Well, the information economy is getting more and more crowded with the latest technology, and video certainly has its appeal.

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Some people say that traditional podcasting i. At best, podcasting a good way to express your passion about a hobby and share some information with friends, right? But the reality is that the demand for audio-only content is increasing and the most popular way to consume this type of content is via a podcast. Though podcasting has been around for quite a long time now it just seems to be hitting the mainstream which means now more than ever is a great opportunity to start your own podcast, build an audience, and make money doing it.

Well, the information economy is getting more and more crowded with the latest technology, and video certainly has its appeal. However, at least for now, podcasting retains some advantages over video. For example, people cannot watch video while driving, working out at the gym or outdoors note: if they are, they are not working out! And these are the times that are extremely popular for people to get in their daily fix of their favorite podcast. And some people just prefer to consume their content via audio over other methods like text or video.

If you are interested in starting your own podcast just to share your passions or create a podcast to make some extra money or even create a full time business! When selecting the topic of your podcast there are two directions you can go; you can go with a very big mass market audience or you can go with a narrow niche audience.

Simple, because they work! A solid niche makes it easier for you to define your ideal audience as well as the types of sponsors and advertisers to target. There’s also less competition making it easier for you to claim your stake in the market. Another advantage of choosing a niche market for a podcast is that you can more easily commit to a specific point of view.

People like to listen to podcasts with attitudes and if your niche market is «Style for Women Over 40» for example, you could take a point of view that stands against the anti-aging culture and instead talk about aging with sass and style. I usually always recommend targeting a niche market when starting an online business, creating a YouTube presence, or creating a blog If you start a niche market-based podcast, you can always grow the scope of the podcast to reach a larger audience; but as far as starting a new podcast it will be a lot easier to build an audience and following more quickly if you speak to a very specific niche audience.

Again, keep in mind is that you can always start by targeting a smaller segment of a larger niche market to gain market share and build an audience, then as the podcast grows you can expand into broader topics within the larger market. Don’t feel like just because you start in a smaller niche market you’ll be stuck or pigeonholed to just that one thing.

Speaking of niche markets, if you’re interested in making money online podcasting or otherwise you’ll want to see this list of the 10 best-selling niches to make money online.

The key to a successful podcast is to target a big mass-market or small niche market. A small niche market is much easier to get started making money on a podcast and gain traction. This one should go without saying — the better your podcast, the more listeners and followers you’ll. Even if you start out with a minimal audience, as most podcasters do, take advantage of this time to produce quality content, relevant context, a consistent delivery, and superior production.

Advertisers and sponsors essentially demand two things: an attractive product and a large, dedicated audience. As you work on building your audience, hone your hosting, interviewing and presentation skills. The good news is that with all of the tools and technology available today, having a professionally produced podcast is not very difficult to do and does not have to cost a lot of money.

Also, keep in mind you can outsource a lot of this very inexpensively. You can hire someone to set up your podcast and get it syndicated on iTunes, you can hire someone to create great looking artwork for your podcast cover, and you can hire someone to create a nice professional podcast intro and outro as well as handle the post-production.

Don’t let all of this overwhelm you though, in the beginning, stages it’s more important to get things going then keep adding more levels of quality as you go on. The initial setup making money on a podcast investment will be the hardest part of getting started, but once you’ve done a few podcasts you’ll have a system in place that makes creating and distributing a podcast very easy and streamlined. Podcasts, unlike high-end events like the Super Bowl and the World Cup are not strictly about the numbers.

Quite frankly, if you can show advertisers that you have dedicated weekly listeners i. In the online world advertisers and sponsors care more about being able to reach a very specific, targeted demographic and interest group rather than just large numbers of people.

That’s why earlier on we recommended targeting a smaller niche market for your podcast. The power of having and targeting a niche market can’t be understated. Advertisers want dedicated readers within a specific demographic different demographics appeal to different advertisers.

If you’re podcast is too broad and doesn’t appeal to a specific audience you may have a harder time finding sponsors. Once you have your podcast up and running you’ll find there are several ways you can make money with it, even if you’re just getting started. If you already have your own products and services than certainly, you can mention those on your podcast.

If you don’t have your own products or services you can promote other people’s products and services as an affiliate and earn a commission for doing so. Once your podcast grows and has a large enough audience you can receive income in the form of sponsorships and product mentions. There’s really no limit to the number of ways you can make money with your podcast.

While the three ways mentioned above are the most common ways of making money with a podcast, you are only limited by your own imagination and creativity in the ways you can earn money from your podcast.

Little do they realize that along the way, they have developed skills that are in high demand. Your advantage is having devoted the time and energy to becoming a podcasting expert. Sell your services as a consultant or podcast producer if your own podcasts are not immediate money makers.

You can make money by helping others set up their podcasts, produce and edit shows, and effectively market their podcast online. Making money from podcasting is not automatic, and even experienced, talented marketers need at least a year to really get things to click.

Online Business Basics. By Brian Edmondson. It seems like everyone is making a podcast and making money with a podcast these days. Think about a niche podcast as being a big fish in a small pond. Audio clean-up and production Building and engaging a community Creating a marketing buzz on social media Creating apps alongside your podcasts Converting calls to action Editing Field recording Voice talent.

Going to Broad Can Make it Hard to Monetize Your Podcast Advertisers want dedicated readers within a specific demographic different demographics appeal to different advertisers. Continue Reading.

How to Make Money Podcasting

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Ppodcast a weekly podcast can get you in front of people who making money on a podcast not have been able to find you previously. Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. If I was to give one single piece of podcasting advice it would be this: Write down a clear vision of what you want to create and why, and only take podcast sponsorship opportunities that support that vision directly. I have a bit of advantage in that I come from radio so I have experience doing audio interviews porcast knowing how to edit sound, but combing my broadcast skills with my area of expertise transportationI host a monthly podcast for the Institute of Transportation Engineers that pays me a monthly fee. ,oney, what about audiobooks? Your pkdcast address is safe with me! For example, maybe you spent an hour talking about how someone could plant their first organic herb garden on your podcast. Want to listen while browsing the site? Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. The way to make the product valuable for your listeners is to offer more depth than they can get in your podcast. Marketing to the Affluent. Premium content can really be anything you want, but some of the common ways podcasters offer premium content are with:. Podcast X is a weekly interview show with an average of 1, pkdcast per episode.