Very practical so far and easy to move through. How To. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges.
About the author
People who fail to make money with social media are those who never get their plan off the ground. But people who make money are different. They set objectivescreate a plan and execute the plan relentlessly. The goal of the authors is to teach you some innovative ways of using social media, in order to generate real revenue and profits for you and your company. At pagesthis book is not meant to be read cover-to-cover in one sitting. The book starts with a brief history lesson on what advertising and marketing looked like before the Internet.
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He is a regular guest on TV and radio on the subject of marketing and social media and is an in-demand keynote speaker for global corporations, events and trade shows. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks.
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This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world’s largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing.
Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics:. He is a regular guest on TV and radio on the subject of marketing and social media and is an in-demand keynote speaker for global corporations, events and trade shows.
FT Press Bolero Ozon. Jamie TurnerReshma Shah. Turner and Turrner present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next slcial How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns.
The Social Media Landscape. Social Media Platforms. Social Media Integration. How to Measure Social Media. About the Authors.
Jamie Turner on the 2011 Social Media Crash
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Zach Wadzinski rated it liked it Nov 22, This guide distills their most valuable new insights into a complete roadmap you can start using immediately. I have recommended this book to several people. Page Flip: Enabled. Position yourself for success; choose powerful, easy tools many of them free ; master new approaches to networking, promotion, and sharing; and capture more value by integrating social media with all your marketing, both online hos off. This was an excellent book with lots of ideas and tips for developing, creating and instituting a very successful kedia media campaign across multiple online channels. Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring fo. Innumerable times, we are told that social media mediq a dialogue. Kyle Pivarnik rated it really liked it Aug 11, Sell on Amazon Start a Selling Sodial. I’d recommend it iwth how to make money with social media jamie turner business owners, CEOs, and others who are familiar with social media but who want to harness social media for different purposes. Much information is presented about traditional marketing concepts, contrasting them with online marketing concepts. Jamie Turner and Reshma Shah, Ph. Basic Primer This book is a good primer for someone who doesn’t know social media at all. Jamie Turner and Dr. About This is just another,formulaic, marketing book that spends an inordinate amount of time explaining the obvious and highlighting vignette use cases of marketing by companies that probably aren’t anything like yours, therefore, providing useless information to you. This guide is packed with actionable tools, techniques, and tips you can really use — all fully revamped for today’s newest platforms and opportunities.
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